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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and technique development. In her previous function as VP of Biddable Media Daga focused on the marketing of health & wellness brands through all lifecycle stages: starting from professional trial recruitment projects, via the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising room, Tracey began her job as a firm account individual for an array of pharma brands and later on pioneered the marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the model for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.