Outbound Telemarketing

Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, individual interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the essential details that change projects from good to excellent consist of creating a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as an agency account individual for a range of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.