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Citadel, a doctor electronic advertising company, introduces an increased search engine optimization service for plastic surgeons, concentrating on online visibility, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the critical details that transform campaigns from excellent to excellent include creating a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her job as an agency account person for an array of pharma brand names and later led the marketing effort to release a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.