Fortress Broadens SEO Services For Plastic Surgeons

Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, patient engagement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brand names with all lifecycle phases: starting from medical trial recruitment projects, through the pre-launch market-shaping, launch and advertising stage, ending with license expiry and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her job as an agency account person for a variety of pharma brands and later on led the advertising and marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.