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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces an expanded SEO solution for plastic surgeons, focusing on on-line visibility, patient interaction, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the essential details that change projects from great to wonderful include developing a grand range multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her career as a company account person for a selection of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind site in the eyewear and eyecare space.

He leads a team of media strategy, media planning, media purchasing and media implementation professionals that collaboratively make sure that project goals are accomplished in order to maximize engagements and ROI. Lauren's career in electronic and media started in the 90's, just as electronic became a practical marketing network.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.